Some of the incredible women we’ve partnered with.
Wild Roots
Transforming nature into art that elevates the soul, not just the environment.
TIMING: 3 WEEKS
We implemented artistic art direction to highlight the emotion found in the floral arrangements, while also including vibrant backdrops for a contemporary aesthetic that stands out in a saturated market. Paired with minimal, and playful typography, Wild Roots gained a category-of-one brand that is luxury, both moody and vibrant, and caters to the self-expressionist.
“Working with Tanya was incredible. I didn’t have to be in a million meetings, and I still felt so involved in the process. My brand is better than anything I could’ve ever imagined, I can’t believe it’s mine. My customers cannot get enough.”
Yoga with Ali
Empowering women to find inner strength through movement and stillness.
TIMING: 3 WEEKS
We focused on the power that the human body holds. Allowing the movement and strength to be the focus by surrounding the body with light, soft neutrals that follows every move.
“I am in complete awe of my brand, from my pillars, position, to visuals. I never thought I could actually have a brand that looks different with the amount of amazing competitors I have. Seriously so happy. I will add that investing not only in Vanguard, but having ongoing advisory support to help implement everything was invaluable.”
Natural Waves
Helping women find their natural wave, because it’s not just hair.
TIMING: 3.5 WEEKS
Inspired by the natural beauty of all women, we kept things simple in regards to photography, and added fun playful elements that guide the user experience to be a friendly, and supporting one.
“I tweaked my logo every day it seems like until I found Matriarch. Tanya completely changed how I thought luxury brands were supposed to look. She totally nailed it. It’s approachable but elevated. Perfection!”
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