Building an Iconic Brand Identity

Written By Tanya Naylor

Think about the brands that have moved you, the ones you remember without a second thought. That’s the power of an iconic brand identity. In today’s fast-paced market, looking like everyone else isn’t enough. You need a brand that not only captures attention but also creates a lasting impression, building a foundation for trust and loyalty.

If you’re starting to feel like your visuals are too generic or don’t quite capture the strength of your brand, you’re not alone. An unclear brand identity often signals that you’re still blending in with everyone else. And if that’s happening, clients are more likely to see you as one of many options instead of the one they need.

With a distinct and iconic brand identity, you elevate your business above the crowd. It’s what sets you apart and gives clients a reason to choose you. Your brand becomes a symbol of trust and authority, making you the go-to leader in your industry. And when your clients remember you and connect with your brand on a deeper level, you’re no longer just a business—you’re an icon in your field.

Tanya Naylor
Tanya has a long history in the arts, one of her first jobs was that of a prominent Sandwich Artiste. Amazingly, she has managed to excel far beyond bread to a highly regarded graphic designer in the Midwest. After receiving her degree on the west coast, various design positions and freelance work, Ms. Naylor is a thoroughly modern design pro with bonus, old school pen-&-paper skills. Tanya has been a Designer for Sussner Design Co located in Minneapolis for 3+ years all the while doing freelance on the side. With an eye for detail and a natural flare for typography, Tanya has established her place in the creative field and isn't letting go.
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